Mar 31, 2025
SBN: Making your sustainability message stick

Rewiring Aotearoa CEO Mike Casey joined a group of the country's most effective communicators for a Sustainable Business Network workshop recently. As the story says, "evidence shows that messaging evoking positive emotions is more effective than that focused on the negative." Casey regularly aims to inspire action through optimism and solution-focused storytelling and that's what he urged more businesses to do.

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